MemberView is more than a member experience measurement tool.  You can also capture valuable data about member preferences, advertising effectiveness, brand awareness, new product features and much, much more.

We recommend adding no more than one question at the end of each survey and then changing the question periodically to answer your most pressing member questions.  Unlike the member experience questions, pre-loaded in MemberView, your custom market research questions can be multiple choice and you’ll see the results displayed graphically in your MemberView Custom Questions report.

Example of a MemberView custom market research question displayed in the MemberView Custom Questions report

The real power comes from the built-in demographic and cross-tab filters available in MemberView. Use the filters to create on-the-fly analytics based on member age, household income, loyalty status, and more.

Here’s a list of ideas for your custom marketing research questions:

Brand/Advertising Awareness Questions

• Where do you recall seeing an advertisement or promotion for [Name of Credit Union]?
• Please indicate which promotions you remember seeing or hearing about in the past 3 months.
• How did you hear about the credit union?

Member Preference Questions

• How do you prefer to receive information about new products and promotions offered by [Name of Credit Union]?

Product Development Questions

• Which of the following checking account packages is most appealing to you?
• Which of the following credit card features is most appealing to you?

Brand/Product Differentiation Questions

• Please tell us why you chose the credit union for your loan.
• What would it take for [Name of Credit Union] to become your primary financial institution?

Want help in setting up your own custom market research questions?  Let us know.  There’s never a charge for our consultation, and we’re happy to help!